Summary
It Feeds follows therapist and psychic Cynthia Winstone as she encounters a malevolent entity attached to a new patient, Riley, sparking a terrifying series of events. While the film delivers striking visuals and a creepy creature design, its plot suffers from disorganization and mismatched stylistic choices. Despite its flaws, the film marks director Chad Archibald as a promising talent in horror.
Cynthia Winstone (Ashley Greene) is a therapist and psychic medium who helps her patients recover from past trauma. Her daughter, Jordan (Ellie O’Brien), works as her assistant, though she’s unsure if she’s inherited her mother’s abilities. Her father, also a medium, tragically died due to negative forces.
One afternoon, a distressed girl named Riley Harris (Shayelin Martin) arrives at their home, desperate for help. Her father, Randall (Shawn Ashmore), was referred to Cynthia by a former patient, Agatha (Juno Rinaldi). While Jordan begins taking Riley’s case history, Cynthia enters the room and is immediately horrified by the entity feeding off Riley. Refusing to treat her, Cynthia is visibly shaken—relieved when Randall suddenly arrives to take his daughter away. But Jordan can’t shake the encounter, and what follows is a dark and dangerous confrontation with both supernatural and human threats.
Writer and director Chad Archibald shows promise in the horror space with It Feeds. While the film has moments of tension and visually striking effects—particularly the demonic entity, which is genuinely unnerving for horror newcomers—the narrative often feels cluttered and chaotic. It tries to juggle too many elements, losing focus in the process.
One major distraction is the baffling costuming. In pivotal scenes—especially during confrontations with the entity—the Gothic wardrobe choices for Cynthia and even Riley feel out of place and unintentionally comical. These costume choices don’t serve the story and feel like a misplaced attempt at visual flair that ultimately detracts from the atmosphere.
It Feeds comes across like a mix of Insidious, It Follows, and The Conjuring, tossed together in hopes of capturing that familiar formula. With a more streamlined plot and clearer direction, it could have been much more effective. The acting is decent but doesn’t particularly stand out, though the creature design is a clear highlight and arguably the strongest part of the film.
Final Verdict
While It Feeds may satisfy those new to horror, it doesn’t bring much innovation for seasoned fans of the genre. That said, Chad Archibald’s potential is clear. With a tighter script and more focused vision, his future projects could be well worth watching. I’ll definitely be keeping an eye out for what he does next.